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Basic Tips and Ideas for Web Site Traffic

Times have changed and so has the internet for your business or product(s). In 1999, promoting your business web site was a fairly simple process. Even in the older days utilizing newspapers or the yellow pages to promote your business was somewhat simple. Fast forward to today where the internet, social media, blogs and news sources have taken over your advertising and you need to know what you as a business owner can do to ensure your potential customers can see your products, offers, or services which will make your business flourish. In this article we will discuss some of the techniques around web site promotion and many yet simple processes you can do to ensure your success.

You have a new website or business offer you would like to drive traffic to and want to ensure you do this both professionally and ethically. How do you do this? Will this cost me a lot of money? Where do I start?

Website promotion has become a time-consuming project and a new position in the web design industry. Listed below are a few of the ways that your business web site will be found by your ideal client and is visited often.

Important Business Tips for Your Website

1. Build a strong, solid business foundation. Design a business plan, marketing plan, ideal client profile and 30-second elevator speech.

2. Be consistent when “branding” your company. Use the ideal and identical colors, logo, motto, etc. everywhere on your business web site!

3. Make your business site respectable and trustworthy.

4. Establish policies that build trust: customer service, code of ethics and newsletter privacy policy.

5. Ensure your webmaster names, incorporates and titles each of your pages using a keyword you have supplied them for products and services. This is really important and key to Search Engine Optimization (SEO).

6. Ensure your web site makes sense to your business and ideal client. This can include affiliate programs, books, and recommended links to web sites.

7. Add a “Recommend This Site or Like” on your site. If someone visits your business website and knows someone else who may appreciate it, this feature will e-mail the page’s link to a recipient or place it on a social media site which will gain visibility.

8. If you have pages on your business website that you update monthly (like an articles page or recommended links page) say so on the page. The only way to get to your customer is to provide them value added information.

9. Join a few Web Groups. Go to Google and type in groups with your product type or niche information.

10. Provide an email or newsletter sign-up capability to your e-zine or business announcement list, on your most viewed business web site pages.

11. On large business web sites, create a “What’s New Page” or even better, ask your web designer to design a “Site Map” for your visitors.

Most importantly Be Consistent

Once you have your site set up, you are getting a constant flow of traffic and your list is building it is important to be consistent with your content, particularly in the beginning. It is extremely rare for someone to buy from you the very first time they visit your site so if you can keep them coming back to fresh new content that will give value to that person then you are far more likely to generate a greater success with your web site.

6 Compelling Benefits of Internet Marketing for Business

The benefits of internet marketing are simply staggering. It’s not something that people can afford to ignore any longer, whether it be a small business owner or a large traditional-style organisation. Everyday that you are not raising the company profile online and gaining new prospects – equates to BIG money in lost revenue.

More obvious benefits of internet marketing and advantages to tackling this vast area may include…

* A 24/7 business which is always working even when you’re off duty

* A means of reaching a wider audience

* More cost effective and flexible than traditional media vehicles

* A way of adding value for the customer

* Business perceived by customers as more professional – it’s simply not acceptable anymore to not have a good website at the very least!

However there are many more gripping reasons (which often times may be overlooked), as to why a business owner must invest time in setting up proper internet marketing strategies. Here are 6 of the benefits of internet marketing below:

1. Using the internet is a great means of attaining cheap market research. Implement online surveys, visitor polls, online giveaways etc to gain the information you need. Customers have a voice on the web and freely express their opinions – so make sure they’re saying only good things about your business! If they’re not, then you need to know! Embrace the fact that internet marketing is interactive, and is very much a two-way conversation.

2. The Holy Grail of internet marketing is to have a message go viral, whereby something spreads like wildfire. Interestingly enough with this technique, your customers and prospective customers are actually doing all the marketing for you! It goes without saying that this alone is a huge, considering all the other many benefits of internet marketing.

3. This medium allows for easy access to stats telling you what’s working and what’s not, with regards to your internet marketing efforts. From this important information, you can then re-focus your attention accordingly, concentrating more on strategies that are driving large volumes of traffic to your site.

Another one of the numerous benefits of internet marketing is that you can fully utilize the technological tools available, to find out what activity is taking place on your website; for example, where in the world your visitors are coming from, how long they spend, through what channel they came to your site, and what content seems to be the biggest draw.

4. And the good news is that with relentless technological developments, the internet is only set to get bigger… and bigger… and even BIGGER…! So make sure this is one bandwagon you’ve reserved a seat for!

Technology is leaping ahead at an incredible rate. We now have the internet permanently affixed to our hands, even when we’re on the move, particularly with the advent of devices such as smart phones, notebooks and the likes.

5. An additional one of the benefits of internet marketing is that you may discover new revenue streams through your online marketing efforts. Depending on your product offering, perhaps a product can be digitized, so that it can be made downloadable; look at whether purchases for product/services can be made online. Uncover new ways to harness the power of the internet in relation to your particular business model.

6. Finally a massive advantage from the long list of benefits of internet marketing is – with huge developing nations like China, India, and the continent of South America (among many others) yet to really come on-stream, due to current poverty levels and low broadband penetration – it’s imperative that your business is ready when this gigantic tornado strikes.

Take action now; learn the fundamentals & build your online business step by step from there on. Always remain acutely aware of the endless list to the benefits of internet marketing, and stay mindful of the power of dominance in the area.

Home Based Business For Financial Security

Are you thinking about starting a home-based business, now is definitely the time with jobs and the economy as unsecure as they are. Being able to provide a financial security blanket for you and your family is the utmost importance, and you cannot depend on your employer anymore for that financial security. The good news is that there has never been a better time to start a home-based business using the Internet as a source to drive customers to your products or to your website. A home-based business is a business based from your home and using the Internet now. You are not isolated anymore and in fact, you are open and available to the rest of the world.Here are some of the basics of a home-based business. There are two major types a home-based businesses, businesses that you can start from scratch and businesses you can buy. The last one I mentioned is a category of home-based businesses is further split into three different types of, franchises, direct selling and business opportunities. Whether you like or prefer to do your own thing or get a business in a box depends on your personal preference, whether you like to create systems or if you prefer to follow a system that someone has laid out.The pluses and the benefits of the business you start from scratch is a they can be shaped and molded to your preferences and to new emerging markets, and most provide a huge variety of possibilities. Businesses started from scratch account for most of the viable, full-time businesses, and they tend to be more successful over the long run than businesses you can buy. I myself have owned a start from scratch business and the franchise, and there are wide differences between the two. To start from scratch business requires you to create the processes and the franchise already has that available for you. However, the franchise takes a big chunk of your profits. So keep that in mind while making your decision.So once you’ve found the business that you want to start, that’s right for you, what you do next? Choosing which kind of home-based business to begin is very critical and important to your happiness. Financials security and well-being. Before making your decision, you should research your options thoroughly and completely. And above all listen to how you feel about your decision. Be sure that the opportunity is right for you and aligns with who you are. This is critical that you make this connection with the business that fits your personality, because you will be doing this day in and day out for potentially the rest your life. This is your future, and we’re talking about in the things you did today to prepare for it will pay off in a huge way down the road.

Start a Home Based Business Collecting Gold and Silver

If you had a home based business collecting Gold and Silver, how profitable would that business be over time? My guess, pretty darn profitable.If you are looking to create wealth for yourself by starting a home based business, you will want to start doing what the wealthy do.So what does the wealthy do to make money that the average people don’t do? Well for one they diversify. They have multiple streams of income, not just one Different income streams allow them more control over their time and money.The wealthy also use leverage in order to get paid on the efforts of many people rather than just their own. They also accumulate valuable assets. Assets that historically are worth more and more over time.What assets have been pursued by man throughout history? What assets have created empires and lead to the expansion of entire nations? What assets continue to interest investors from every corner of the planet? Well, that would be Gold and Silver.We know that mankind has always been fascinated with these 2 precious metals,and in today’s market with the continued devaluation of the dollar, the value of these metals continue to go up, and that is good news for starting a home based business collecting gold and silver. More specifically, gold and silver coins.Now everyone knows you can buy gold and silver coins, but do you know what kind of silver and gold coins have exceeded the value of the bullion metal itself? They are called numismatic silver and gold coins. Numismatic basically means the study and collection of money.So what’s the difference between a bullion coin and a numismatic coin? Well unlike a silver bullion coin which is circulated into the general public. A silver numismatic coin is a minted uncirculated coin, sealed, certified and graded, by a third party grading company, as to it’s value, which is determined by the metal it contains, rarity, demand, and condition of the coin.Let’s look at an example.A circulated bullion 2009 silver eagle coin is worth about $20.00. An uncirculated 2009 numismatic certified and graded MS70 coin is worth about $125.00. Here is another example. A circulated bullion 1997 silver eagle coin is still worth about $20.00. An uncirculated1997 numismatic, certified and graded MS70 coin today is worth $500.00. Now do you see the value in collecting numismatic certified, graded coins?The numismatic coin industry is now a 10 billion dollar a year business, and 100 billion a year world wide.You now have the opportunity to build a valuable collection of numismatic silver and gold coins, and make money while doing it. Hey if you are going to collect something, it might as well be money right?So how do you turn collecting valuable numismatic coins into a profitable home based business? Well one company has combined coin collecting with Network Marketing.With this business model, you can automatically receive a perfect numismatic coin every month and use the leverage of other people’s efforts to build a long term monthly income. Wouldn’t you rather be “paid 1% on the efforts of 100 people, rather than 100% of your own.” Warren Buffet would, he is the one who said it.The benefit of silver and gold coins over the traditional network marketing product, is the fact that gold and silver will never lose it’s value, and traditionally gains value over time. Even if you never bring anyone into the business, 5 years from now your net worth will be considerably more, because of the accumulation of 5 years worth of numismatic gold and silver coins.This is a business that is unique in it’s conception. It shows people how to build a life time of residual income, plus it can develop a Self-funding Savings Plan that builds true wealth with Silver and Gold collectible Coins. You may want to find out more about this business.

How to Start a Home Based Business to Earn Cash Online

Opportunities for starting a home based business are practically unlimited. A multitude of ways to make money online is available, with a minimal amount of time and expense. Even if you lack experience in starting a home based business, that is not a major concern. Simply because there are plenty of programs that make it easy for you to start. The first step is to choose a topic for your business; you can then decide which format of website you would like to use. Starting a home based business is easier by simply choosing a template setup that minimizes your workload.To begin your home based business; you will need to choose a good topic that you have an interest in. The best topic is one that is easy for you to maintain, without spending time in researching about the subject. Once you select a comfortable subject, you can narrow it down to a more refined topic. For example, if you choose household pets as your topic, you could be more specific by selecting cats, and narrow it even further to a special breed of cat.The next step is monetizing your home based business site. Although it may seem confusing at first, businesses are constantly looking for related websites to showcase their products and services. Your blog or website can earn easy cash from these desperate companies who need you to promote their business.Starting a home based business and placing ads on your site makes it possible to earn easy cash and make extra money. In addition, you will become recognized as an authority in your business as more visitors and traffic flows to your site. By finding related advertisers, you are now on your way to starting a home based business that serves the public with a need for information, serves the businesses that need to get their products to the public, and serves your needs to make money.However, the secret to making the most money from your home based business is to learn from the masters! In order to reduce your learning curve and make money quickly, you need to follow the examples of successful Internet Marketers. Learning to do it all on your own will take months, and that is why it is recommended you learn the shortcuts from experienced Internet Marketers. After all, in any venture or business, it is the best strategy to follow the examples of those who have succeeded. You will find by investing a small amount of time and money in an eBooks or educational program will save you a load of frustration in the long run.The easiest way to start a home based business that is successful is to purchase a program, system, or eBook that guides you through the process. The first place to start is to read reviews written by credible websites. If you are not sure about something, email the review site or marketer. You can easily put your trust in the successful Internet Marketers because their names are well known and their reputation is at stake.

How to Bow and Other Important Things in International Business – V2

The premier (Article I -in this series) left off with an example from my Russia experiences and observations of how not educating yourself in history, cultures and manners could and will get you expelled from a country! The two salesmen in the first story were real senior level people, oblivious of any international business education and responsibility for their failure. Their company hopefully learned from the Russian expulsion and quickly instituted a change that would better prepare their management and employees for international business. Remember one simple thing; “if it were easy…everyone would be doing it right!”. You can not successfully perform International Business (IB) without cultural preparation, readiness education and practice…before…you go! All of the stories presented in the six part series come from my direct observations and experiences while working on multi-company programs or significant business negotiations in each country.

Our next example comes from South Africa where a multi-company program was responsible for surveying land to build an operations center, establish support services and assure security measures. So what went wrong in this seemingly simple task? Simply –untrained, un-managed youth! More specifically, young employees sent away for possibly the first time in their lives, to a foreign country, without any senior management, or corporate training, nor cultural education or strict observances corporate policies. The issue -was not only intoxicated in public- but causing a car accident while driving in the same condition which sent one of the local people to a hospital with a serious injury!

This accident should have never happened. Police were called and once again certain US workers were expelled from a country, heavy fines, restitution and allowances were paid upfront and now qualified replacements had to be made to continue the project. The cost was over $600,000 to fix! The three expelled employees action had a continuing effect on the firm and the mature business responsibilities, between legal and binding parties, than the young technicians fully appreciated. If the incident would have caused a death or permanent handicap, the entire company would have been expelled after massive sums of money and restitution deemed appropriate was paid and jointly closed. If you think about it, for smaller companies this would have immediately shut down the firm or caused a bankruptcy. The eventual newspaper article reference worldwide alone would have caused priceless long term damage.

So, as you will come to learn over the final next 4 installments, International Business (IB) is a serious matter, not to be taken lightly nor without the right education and assurances in place, and in practice, to make all your experiences a growing and rewarding calling. It is always worth it to do things right!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.