Basic Tips and Ideas for Web Site Traffic

Times have changed and so has the internet for your business or product(s). In 1999, promoting your business web site was a fairly simple process. Even in the older days utilizing newspapers or the yellow pages to promote your business was somewhat simple. Fast forward to today where the internet, social media, blogs and news sources have taken over your advertising and you need to know what you as a business owner can do to ensure your potential customers can see your products, offers, or services which will make your business flourish. In this article we will discuss some of the techniques around web site promotion and many yet simple processes you can do to ensure your success.

You have a new website or business offer you would like to drive traffic to and want to ensure you do this both professionally and ethically. How do you do this? Will this cost me a lot of money? Where do I start?

Website promotion has become a time-consuming project and a new position in the web design industry. Listed below are a few of the ways that your business web site will be found by your ideal client and is visited often.

Important Business Tips for Your Website

1. Build a strong, solid business foundation. Design a business plan, marketing plan, ideal client profile and 30-second elevator speech.

2. Be consistent when “branding” your company. Use the ideal and identical colors, logo, motto, etc. everywhere on your business web site!

3. Make your business site respectable and trustworthy.

4. Establish policies that build trust: customer service, code of ethics and newsletter privacy policy.

5. Ensure your webmaster names, incorporates and titles each of your pages using a keyword you have supplied them for products and services. This is really important and key to Search Engine Optimization (SEO).

6. Ensure your web site makes sense to your business and ideal client. This can include affiliate programs, books, and recommended links to web sites.

7. Add a “Recommend This Site or Like” on your site. If someone visits your business website and knows someone else who may appreciate it, this feature will e-mail the page’s link to a recipient or place it on a social media site which will gain visibility.

8. If you have pages on your business website that you update monthly (like an articles page or recommended links page) say so on the page. The only way to get to your customer is to provide them value added information.

9. Join a few Web Groups. Go to Google and type in groups with your product type or niche information.

10. Provide an email or newsletter sign-up capability to your e-zine or business announcement list, on your most viewed business web site pages.

11. On large business web sites, create a “What’s New Page” or even better, ask your web designer to design a “Site Map” for your visitors.

Most importantly Be Consistent

Once you have your site set up, you are getting a constant flow of traffic and your list is building it is important to be consistent with your content, particularly in the beginning. It is extremely rare for someone to buy from you the very first time they visit your site so if you can keep them coming back to fresh new content that will give value to that person then you are far more likely to generate a greater success with your web site.

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